The Elements of an
Effective Website
Jerry Barnett
jerry@netshapers.com
(225) 293-6464
Why Have an Effective Website?
- Grab the attention of visitors
- Increase interest in our offerings
- Reduce time-wasting calls
- Make more sales
- Close more referrals
Elements of Effective Websites
Professional Look and Feel
- Make great first impressions
- People judge us on professionalism
Content that Builds Credibility
- Give people what they want within 3-5 seconds:
- Who we are
- What we do
- Who we serve
- How to get started
- What do our customers need to see to trust us?
- Examples of our work
- Client List
- Testimonials
- Be brief and to the point
Easy to Use
- Simple layout and navigation
- People leave hard-to-use websites
- Make websites mobile friendly/responsive
Strong Call to Action
- Get visitors to take action
- Contact forms
- "Call Now" button for mobile
- Map to your storefront
